Marks and Spencer’s sustainability challenge
Arguably, Marks and Spencer defines mainstream. It has the mixed blessing of ‘pillar of the establishment’ status.
Mallen's Blog
Why the Trump baby highlights the stupidity of mass campaigns
One of the big talking points from President Donald Trump’s visit to the UK was the first deployment of the Trump Baby - the floating oversized balloon that you’ve seen in countless stories.
Video: Use it or lose it (maybe lose it anyway?)
I've had something I've been worrying about for two years - so it was time I got it checked out.
Should you clean your room before changing the world?
The most effective critique I heard against corporate social responsibility was one that played to the notion of the incompetent CEO.
Five things I’ve been wrong about
I’m a great believer that you should always be ready to challenge your beliefs, your world view - everything you think defines the world as it really is.
Change is a learnable skill
A while ago, there was an article that stated that the majority of CSR programmes fail to meet their objectives. That shouldn’t be a huge surprise.
Pollinating drones and the dilemma of Plan B
A couple of months ago, the news came out that Walmart is developing pollinating drones, or at least it has applied for a patent to do so.
Why CSR is a thing (and it’s not going away any time soon)
As a faithful listener to the Freakonomics podcast, I was very excited when it was trailed that the team would be covering corporate social responsibility.
To change the world you have to understand it
Assume that about 50 percent of what you think you know about the world is wrong. Obviously, you don’t get to know which half. If your ambition is to change the world, how would that affect how you proceed?
Video: The power of purpose in business
Keynote speech at the CSR Lebanon conference by Mallen Baker on the Power of Purpose in business.
Video: Our divided country explained via my garden
According to David Goodhart, author of 'The Road to Somewhere', the real division in our country is no longer between left and right, or any of the other old traditional tribes, but between 'somewheres' and 'anywheres'.
The power of purpose is undermined if your purpose is crap
In all the chatter about the value of purpose-led business, one rather important element is ignored or swept under the table. Simply put: For purpose to be powerful, you need a powerful purpose.
The extraordinary social responsibility dilemma of Facebook
We all know that Facebook has been under fire in recent weeks. We’ve seen Zuckerberg being quizzed (mostly incompetently, but the symbolism remains) in Congress. We’ve seen mainstream media outlets queueing up to bash the platform, and some advertisers taking fright as a result.
Video: Three approaches to cutting food waste
In my first video for nearly a year, I consider why our fantastic food revolution creates more waste, and three practical approaches to reducing it - plus a special plea to food YouTubers and food bloggers.
How to build a culture of sustainable business
It’s time to get serious about the change we want to see in the world. Our current strategy is akin to blundering about hoping that something good will stick. It’s not going to get the job done.
Life lessons: The difference between blame and accountability
It’s one of the most commonly quoted attributes of effective leaders that they don’t waste time blaming themselves or others for things that go wrong. Instead, they hold themselves accountable and move on.
Should businesses get political - and if so, when?
Let’s suppose we have a values-driven business, or at least a business led by leaders with values. Their objective is to build long-term value through the business, and to do so in a way that makes society better off and more sustainable.
How does business need to adapt to provide sustainability leadership?
As our political process has become more polarised and dysfunctional in the face of difficult embedded problems, so the need for businesses to step up and show leadership has become widely acknowledged and discussed.
Should the aim of the sustainability manager be to put themselves out of a job?
Almost for as long as companies have had CSR managers, and now sustainability managers, some people have put forward the proposition that the ultimate aim of such people should be to put themselves out of a job.
Challenging consumer decisions on sustainability
If you’ve not been paying attention over the last three decades, you’d think that the consumer was in control of the economy.
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